I’m Melissa Matias — Lead Product Designer and Founder of Lupuna Studio. I design scalable, human-centered product experiences that turn complex data into insights & visualizations people understand, trust, and act on.
About
I'm drawn to the parts of products most people never see — the analytics layer, the dashboards, the AI onboarding, the platform systems teams live in all day. I work where dense, technical domains meet design, turning complexity into clear, decision-ready experiences.
With a Fine Arts background from Lima and a Master's in Data Visualization from Barcelona, I've spent the last decade shaping analytics, AI, and platform products at Contentsquare, Zurich Insurance Group, Boehringer Ingelheim and Netquest.
Outside of product work, you’ll usually find me painting, writing reflections on Medium, or gardening — slower practices that help me stay connected to the human side of art & design.
Projects
How I work
From idea to outcome — a process that balances discovery, AI prototyping, and human refinement.
Work Experience
Lead Product Designer · Platform & Visualizations
Contentsquare · 2022 — 2025
Senior Product Designer · Enterprise Data Analytics
Zurich Insurance Group · 2020 — 2022
Senior UX/UI Consultant · ServiceNow Platform
Boehringer Ingelheim · 2020
Product Designer & Data Visualization · Visual Data
Netquest · 2017 — 2020
+30%
Patterns adopted across products
25%
Fewer steps in analysis flows
Education
Master's in Information Design & Data Visualization
BAU, Barcelona · 2017 — 2018
Master's in Design & Communication
Elisava, Barcelona · 2014 — 2015
Bachelor's in Fine Arts
Pontificia Universidad Católica del Perú · 2004 — 2010